Brandwatch
SafeUser-agent: Brandwatch
Category: SEO Tools
SEO impact if blocked: 0/10
Brandwatch
2 crawlers operated by Brandwatch
Who Brandwatch is, for site owners
Brandwatch operates 2 crawlers in our directory, filed under SEO Tools and Data Scrapers. Of those 2, 1 rated safe, 1 rated caution for crawl behaviour.
Blocking Brandwatch carries an SEO impact score of 0/10 to 2/10 across its crawlers. The highest-impact crawler is Brandwatch: Varies - Evaluate before blocking.
Our recommendation for Brandwatch, set by its least reassuring crawler (magpie-crawler, rated caution): Consider blocking based on your content strategy.
Brandwatch at a glance
| Operator | Brandwatch |
|---|---|
| Crawlers in directory | 2 |
| Categories | SEO Tools, Data Scrapers |
| SEO impact if blocked | 0/10 to 2/10 |
| Crawl behaviour | 1 rated safe, 1 rated caution |
Crawlers operated by Brandwatch
How to block or allow Brandwatch in robots.txt
These rules cover all 2 crawlers Brandwatch operates. Add them to the robots.txt file at the root of your domain.
Block Brandwatch completely
User-agent: Brandwatch
User-agent: magpie-crawler
Disallow: /
Allow Brandwatch explicitly
User-agent: Brandwatch
User-agent: magpie-crawler
Allow: /
robots.txt is a request, not an enforcement mechanism. A crawler that ignores it needs a block at the server or CDN layer. Rules are case-sensitive on the path and matched against the user-agent token, not the full user-agent string.
Frequently asked questions about Brandwatch
What crawlers does Brandwatch run?
Brandwatch operates 2 crawlers in our directory: Brandwatch (user-agent Brandwatch), magpie-crawler (user-agent magpie-crawler).
Should I block Brandwatch?
Consider blocking based on your content strategy. That guidance follows this operator's least reassuring crawler, magpie-crawler, rated caution, because allowing an operator allows every crawler it runs. The SEO impact score for blocking is 0/10 to 2/10, where 10 means blocking costs you the most visibility.
How do I block Brandwatch in robots.txt?
Add the following to robots.txt at your domain root: User-agent: Brandwatch then User-agent: magpie-crawler then Disallow: /. One Disallow line covers all 2 user-agent tokens.
Does blocking Brandwatch hurt my search rankings?
The highest-impact crawler here is Brandwatch, rated: Varies - Evaluate before blocking. Google's own ranking crawler is Googlebot, which this operator does not run, so blocking Brandwatch does not by itself remove you from Google's index. What it can change is whether AI assistants and analytics tools can read your pages.