Amazon Buy For Me
SafeUser-agent: AmazonBuyForMe
Category: AI & LLM Bots
SEO impact if blocked: 2/10
Amazon
7 crawlers operated by Amazon
https://www.amazon.com/Who Amazon is, for site owners
Amazon operates 7 crawlers in our directory, filed under AI & LLM Bots and Data Scrapers and Cloud Services and Search Engines. Of those 7, 7 rated safe for crawl behaviour.
Blocking Amazon carries an SEO impact score of 0/10 to 10/10 across its crawlers. The highest-impact crawler is Amzn-SearchBot: Critical - Blocking removes you from search results.
Our recommendation for Amazon, set by its least reassuring crawler (Amzn-SearchBot, rated safe): Never block - it will remove your site from major search results.
Amazon at a glance
| Operator | Amazon |
|---|---|
| Crawlers in directory | 7 |
| Categories | AI & LLM Bots, Data Scrapers, Cloud Services, Search Engines |
| SEO impact if blocked | 0/10 to 10/10 |
| Crawl behaviour | 7 rated safe |
| Website | www.amazon.com |
| Official crawler docs | Amazon crawler documentation |
Crawlers operated by Amazon
Amazon Kendra
SafeUser-agent:
Amazon KendraCategory: Data Scrapers
SEO impact if blocked: 2/10
Amazon User Agent
SafeUser-agent:
Amzn-UserCategory: AI & LLM Bots
SEO impact if blocked: 2/10
Amazon-Bedrock-AgentCore
SafeUser-agent:
Amazon-Bedrock-AgentCoreCategory: Cloud Services
SEO impact if blocked: 2/10
Amazonbot
SafeUser-agent:
AmazonbotCategory: Cloud Services
SEO impact if blocked: 0/10
Amzn-SearchBot
SafeUser-agent:
Amzn-SearchBotCategory: Search Engines
SEO impact if blocked: 10/10
AWS Bedrock Bot
SafeUser-agent:
bedrockbotCategory: AI & LLM Bots
SEO impact if blocked: 2/10
How to block or allow Amazon in robots.txt
These rules cover all 7 crawlers Amazon operates. Add them to the robots.txt file at the root of your domain.
Block Amazon completely
User-agent: AmazonBuyForMe
User-agent: Amazon Kendra
User-agent: Amzn-User
User-agent: Amazon-Bedrock-AgentCore
User-agent: Amazonbot
User-agent: Amzn-SearchBot
User-agent: bedrockbot
Disallow: /
Allow Amazon explicitly
User-agent: AmazonBuyForMe
User-agent: Amazon Kendra
User-agent: Amzn-User
User-agent: Amazon-Bedrock-AgentCore
User-agent: Amazonbot
User-agent: Amzn-SearchBot
User-agent: bedrockbot
Allow: /
robots.txt is a request, not an enforcement mechanism. A crawler that ignores it needs a block at the server or CDN layer. Rules are case-sensitive on the path and matched against the user-agent token, not the full user-agent string.
Frequently asked questions about Amazon
What crawlers does Amazon run?
Amazon operates 7 crawlers in our directory: Amazon Buy For Me (user-agent AmazonBuyForMe), Amazon Kendra (user-agent Amazon Kendra), Amazon User Agent (user-agent Amzn-User), Amazon-Bedrock-AgentCore (user-agent Amazon-Bedrock-AgentCore), Amazonbot (user-agent Amazonbot), Amzn-SearchBot (user-agent Amzn-SearchBot), AWS Bedrock Bot (user-agent bedrockbot).
Should I block Amazon?
Never block - it will remove your site from major search results. That guidance follows this operator's least reassuring crawler, Amzn-SearchBot, rated safe, because allowing an operator allows every crawler it runs. The SEO impact score for blocking is 0/10 to 10/10, where 10 means blocking costs you the most visibility.
How do I block Amazon in robots.txt?
Add the following to robots.txt at your domain root: User-agent: AmazonBuyForMe then User-agent: Amazon Kendra then User-agent: Amzn-User then User-agent: Amazon-Bedrock-AgentCore then User-agent: Amazonbot then User-agent: Amzn-SearchBot then User-agent: bedrockbot then Disallow: /. One Disallow line covers all 7 user-agent tokens.
Does blocking Amazon hurt my search rankings?
The highest-impact crawler here is Amzn-SearchBot, rated: Critical - Blocking removes you from search results. Amzn-SearchBot is a search-indexing crawler, so blocking it can remove your pages from the corresponding search results. Block it only if you intend to leave that index. The remaining 6 crawlers in the list above do not affect search indexing and can be blocked separately.