Pinterestbot
SafeUser-agent: Pinterestbot
Category: Social Media Bots
SEO impact if blocked: 0/10
1 crawler operated by Pinterest
https://www.pinterest.com/Who Pinterest is, for site owners
Pinterest operates 1 crawler in our directory, filed under Social Media Bots. Its crawl behaviour is rated safe.
Blocking Pinterest carries an SEO impact score of 0/10. Blocking impact is rated: Varies - Evaluate before blocking.
Our recommendation for Pinterest: Generally safe to allow; provides legitimate crawling value.
Pinterest at a glance
| Operator | |
|---|---|
| Crawler in directory | 1 |
| Categories | Social Media Bots |
| SEO impact if blocked | 0/10 |
| Crawl behaviour | 1 rated safe |
| Website | www.pinterest.com |
| Official crawler docs | Pinterest crawler documentation |
Crawler operated by Pinterest
How to block or allow Pinterest in robots.txt
This rule covers the single crawler Pinterest operates. Add it to the robots.txt file at the root of your domain.
Block Pinterest completely
User-agent: Pinterestbot
Disallow: /
Allow Pinterest explicitly
User-agent: Pinterestbot
Allow: /
robots.txt is a request, not an enforcement mechanism. A crawler that ignores it needs a block at the server or CDN layer. Rules are case-sensitive on the path and matched against the user-agent token, not the full user-agent string.
Frequently asked questions about Pinterest
What crawler does Pinterest run?
Pinterest operates 1 crawler in our directory: Pinterestbot (user-agent Pinterestbot).
Should I block Pinterest?
Generally safe to allow; provides legitimate crawling value. The SEO impact score for blocking is 0/10, where 10 means blocking costs you the most visibility.
How do I block Pinterest in robots.txt?
Add the following to robots.txt at your domain root: User-agent: Pinterestbot then Disallow: /.
Does blocking Pinterest hurt my search rankings?
Blocking impact is rated: Varies - Evaluate before blocking. Google's own ranking crawler is Googlebot, which this operator does not run, so blocking Pinterest does not by itself remove you from Google's index. What it can change is whether AI assistants and analytics tools can read your pages.